St Mary's University Twickenham | Amphidromic
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St Mary’s University Twickenham

St Mary’s University Twickenham

Higher Education SEO

Having worked with St Mary’s for the last 3+ years; we have an in-depth knowledge of how to optimise higher education sites.

Summary

We have become an key part of the St Mary’s University marketing team, consulting on the majority of digital projects. We have completed a number of critical large projects, including a full domain migration in 2014.

“Amphidromic are an integral part of our digital marketing team here at St Mary’s. Their strategic and transparent approach has contributed to our dramatic rise in online visibility.”

Working extensively within the HE sector has resulted in us being uniquely positioned as a search agency. We have improved our knowledge on the following aspects, enabling us to help St Mary’s grow into their full University status:

  • Calendars & key term dates
  • Key competitive metrics (HE specific)
  • Analysed competitor data
  • HE search trends
  • HE conversion data

Domain Migration

Amphidromic Digital created and executed a concise domain migration strategy/plan to ensure St Mary’s migration from smuc.ac.uk to stmarys.ac.uk didn’t negatively impact traffic, indexation or rankings.

Search Engine Optimisation

Amphidromic Digital continue to conduct keyword research and competitor analysis to ensure St Mary’s are targeting and ranking competitively for the optimum terms and phrases. Periodic analysis and optimisation means St Mary’s continue generate relevant converting traffic.

Client:

St Mary’s University

Project URL:

www.stmarys.ac.uk

Category:

Analytics, Google Tag Manager, Mobile SEO, SEO

Date:

January 18, 2016